Make optin easy and appealing from "summary" of Permission Marketing by Seth Godin
The key to successful permission marketing lies in making it effortless for potential customers to sign up and irresistible for them to do so. When it comes to opting in, simplicity is paramount. A complicated, drawn-out process will only deter people from taking that crucial step. Instead, the opt-in process should be streamlined, requiring only the essential information from the customer. In addition to simplicity, the opt-in process must also be appealing. This means offering something of value in exchange for permission to market to them. Customers need to see a clear...
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