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Understanding your audience's needs and motivations is crucial for effective influence from "summary" of How to Influence Anyone Effectively: The Art of Persuasion by Susan Parker

To be able to effectively influence anyone, you must first understand the needs and motivations of your audience. This is a crucial step that cannot be overlooked. Without this understanding, your attempts to influence others will likely fall flat. When you take the time to truly understand what drives your audience, you can tailor your message in a way that resonates with them. You can speak to their desires, fears, and aspirations, making your influence more persuasive and powerful. By understanding your audience's needs and motivat...
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    How to Influence Anyone Effectively: The Art of Persuasion

    Susan Parker

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