Achieve your goals through effective persuasion from "summary" of Yes! by Noah J. Goldstein,Steve J. Martin,Robert Cialdini
To be successful in persuading others, it is important to first understand the psychology behind why people say "yes." By tapping into the principles of influence, one can significantly increase their chances of achieving their goals through effective persuasion. One key principle to keep in mind is reciprocity. People are more likely to say "yes" to those who have already provided them with something of value. By giving first, you can create a sense of obligation in others to reciprocate, ultimately increasing your chances of success in persuasion. Another important principle is the idea of scarcity. People tend to desire things more when they perceive them to be rare or limited. By highlighting the unique benefits or limited availability of what you are offeri...
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