Offer incentives for permission from "summary" of Permission Marketing by Seth Godin
The key to successful permission marketing is to offer incentives for permission. This means giving people a reason to opt in to receiving your messages. Without an incentive, why would anyone willingly give you their contact information and allow you to market to them? By offering something of value in exchange for permission, you are more likely to attract and retain subscribers. Incentives can come in many forms, such as discounts, free samples, exclusive content, or entry into a contest or giv...
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