Summary of Go-Givers Sell More

Go-Givers Sell More by Bob Burg and John David Mann is a book about the power of generosity and relationship-building in sales and marketing. The core idea of the book is that you can build relationships with prospects and customers by giving something of value, and then ask for something in return. This philosophy, called the “Go-Giver” approach, can help you close more deals, increase your income, and create a lasting bond with your customers. The book also includes practical advice on how to use this approach in real-world settings, such as how to handle objections and become a master listener. It discusses the importance of putting customers first, and also provides insights into the psychology of sales and customer service. The book is designed to help salespeople, business owners, and entrepreneurs become successful by developing and nurturing relationships with their prospects and customers.