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Effective salespeople are authentic and genuine in their interactions from "summary" of To Sell Is Human by Daniel H. Pink
Being authentic and genuine in interactions is a key characteristic of effective salespeople. When salespeople are true to themselves and transparent in their communication, they build trust with customers. This trust forms the foundation of a strong and lasting relationship, which is essential for successful selling. Authenticity allows salespeople to connect with customers on a deeper level and establish a sense of rapport and understanding. Authenticity involves being open and honest in interactions, sharing personal experiences and insights, and showing vulnerability. By being genuine, salespeople demonstrate that they care about their customers and are committed to helping them find the best solution to their needs. This sincerity is not only appreciated by customers but also sets the salesperson apart from competitors who may rely on super...
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