Present your product or service in a way that resonates with your customer from "summary" of 7 Steps to Successful Selling by Traci Bild,Todd Shafer
When it comes to selling your product or service, it is crucial to understand your customer and present what you have to offer in a way that truly connects with them. This means taking the time to really get to know your customer - their needs, preferences, and pain points. By doing so, you can tailor your presentation to address their specific concerns and demonstrate how your product or service can help solve their problems. One way to resonate with your customer is to speak their language. This means using words and phrases that they are familiar with and can relate to. Avoid using technical jargon or industry-specific terms that may confuse or alienate your customer. Instead, focus on communicating in a clear and straightforward manner that ...
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