Branding can create a lasting impression on consumers from "summary" of Buying In by Rob Walker
The idea that branding has the power to leave a lasting impression is not a new concept. In fact, it's a fundamental principle that has been at the core of marketing strategies for decades. Brands are more than just logos and slogans - they represent a promise to consumers about the quality, value, and experience that they can expect when they engage with a product or service. When done effectively, branding can create an emotional connection with consumers that goes beyond the functional benefits of a product. This emotional bond can influence purchasing decisions, loyalty, and even advocacy for a brand. For example, think about your favorite childhood cereal - the mere mention of the brand name might evoke feelings of nostalgia, comfort, or happiness. This is the power of branding at work. Brandi...
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