Consumers are constantly seeking out stories that validate their worldview from "summary" of All Marketers are Liars by Seth Godin
Consumers are not just looking for products or services to fulfill their needs - they are looking for stories that align with their beliefs and values. These stories serve to confirm their existing worldview, providing a sense of validation and reassurance. When a consumer hears a story that resonates with their own experiences and opinions, they are more likely to trust the brand behind that story. In today's world, where information overload is the norm, consumers are constantly bombarded with messages from various sources. As a result, they have become more selective about the stories they choose to believe. They are not interested in hearing stories that challenge their...
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