Summary of To Sell Is Human

To Sell Is Human: The Surprising Truth About Moving Others, by Daniel H. Pink, is a book that explores the changing nature of sales in the modern world. The book looks at the art and science of persuasion, and how anyone can use these techniques to move others to action. It looks at the role of sales in today’s economy and how it has become a part of everybody’s lives, not just those in the sales industry. The book also looks at the importance of understanding human motivation, and how this knowledge can be used to persuade others. Finally, it offers practical advice for improving one’s ability to move others.