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Selling is about providing value to customers from "summary" of The Psychology of Selling by Brian Tracy
The most important concept to understand in the world of selling is that it is all about providing value to customers. Your success in sales is directly proportional to the amount of value that you are able to provide to your customers. This value can come in many different forms, such as solving a problem for them, meeting a need that they have, or simply making their lives easier in some way. When you focus on providing value to your customers, you are able to build trust and credibility with them. They will see you as someone who is genuinely interested in helping them, rather than just trying to make a sale. This trust is essential in building long-term relationships with your customers, which is the key to success in sales. In order to provide value to your customers, you need to truly understand their needs and desires. This means taking the time to listen to them and ask the right questions to uncover what they are looking for. Once you have this information, you can tailor your products or services to meet their specific needs, making them more likely to buy from you. Another important aspect of providing value to customers is going above and beyond their expectations. This means delivering exceptional customer service and always being willing to go the extra mile to make sure that they are satisfied with their purchase. When you consistently exceed your customers' expectations, they will be more likely to recommend you to others and become repeat customers themselves.- The key to success in sales is providing value to your customers. By focusing on meeting their needs, building trust and credibility, and going above and beyond their expectations, you can establish yourself as a top salesperson in your industry. Remember, selling is not just about making a sale - it's about creating long-lasting relationships with your customers based on mutual trust and respect.
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