Cultivate relationships over time from "summary" of The New Relationship Marketing by Mari Smith
Building strong relationships with your audience is a crucial aspect of successful marketing in today's digital age. Instead of solely focusing on short-term gains, it is essential to invest time and effort into nurturing these relationships over an extended period. By consistently engaging with your audience and providing value, you can establish trust and loyalty that will pay off in the long run. One key strategy for cultivating relationships over time is to prioritize quality over quantity. Rather than bombarding your audience with irrelevant content or sales pitches, focus on delivering meaningful and personalized interactions that resonate with them on a deeper level. By understanding their needs, preferences, and pain points, you can tailor your communication to address t...
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