Position yourself as a trusted advisor from "summary" of Eat Their Lunch by Anthony Iannarino
To position yourself as a trusted advisor, you must first understand that trust is the foundation of all relationships. Without trust, there can be no meaningful connection between two parties. Trust is built on a foundation of credibility, reliability, and intimacy. Credibility is the belief that you are knowledgeable and experienced in your field. You must be seen as an expert in your industry, someone who can offer valuable insights and advice. This requires a deep understanding of your clients' needs and challenges, as well as a commitment to continuous learning and improvement. Reliability is the belief that you will deliver on your promises. You must be consistent in your actions and follow through on your commitments. This requires a high level of integrity and accountability, as well as a focus on buil...
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