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Cravings drive habitual behavior from "summary" of The Power of Habit by Charles Duhigg

In order to understand why habits exist and how they can be changed, we must first understand how habits work. At the core of every habit is a neurological loop consisting of three parts: a cue, a routine, and a reward. The cue triggers a craving, which in turn drives the habitual behavior. This craving is what powers the habit loop and makes it so difficult to break free from. Cravings are what drive habitual behavior, and they are what make habits so powerful. Whether it's the craving for a cigarette, a sugary snack, or the rush of adrenaline that comes from checking our email, cravings are the engine that powers the habit loop. Without a craving, there is no incentive for our brain to go through the routine o...
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    The Power of Habit

    Charles Duhigg

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