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Flavor is a crucial component of food quality from "summary" of The Dorito Effect by Mark Schatzker

Flavor is the secret ingredient that makes food taste good. It is what makes us crave a juicy steak, a ripe peach, or a slice of chocolate cake. Without flavor, food would be dull and unappealing. But flavor is more than just a pleasant taste; it is a complex combination of aromas, textures, and colors that work together to create a unique sensory experience. When we talk about food quality, we often focus on factors like freshness, nutrition, and safety. While these are important considerations, flavor is equally crucial. In fact, flavor is often the most important factor in determining whether we enjoy a particular food or not. A fresh tomato that lacks flavor will never be as satisfying as a perfectly ripe one bursting with sweet, tangy goodness. Similarly, a nutritious but bland meal will never be as satisfying as a flavorful one. But what exactly is flavor, and where does it come from? In the past, flavor was thought to be simply a matter of taste buds detecting sweet, sour, salty, bitter, and umami flavors. However, we now know that flavor is much more complex. It is a combination of taste, smell, texture, and even the visual appearance of food. When we take a bite of a ...
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    The Dorito Effect

    Mark Schatzker

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