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Develop a consistent brand voice from "summary" of The Art of Social Media by Guy Kawasaki,Peg Fitzpatrick
Consistency is key when it comes to your brand's voice on social media. This means that your tone, style, and messaging should remain constant across all platforms. Your audience should be able to recognize your brand simply by the way you communicate with them. Having a consistent brand voice helps to establish credibility and trust with your audience. If your messaging is all over the place, it can be confusing and off-putting to potential customers. By maintaining a consistent voice, you are showing that you are reliable and trustworthy. When developing your brand's voice, it's important to consider your target audience and what resonates with them. Think about the language, tone, and style that...
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