Brands communicate through design, not just words from "summary" of The Brand Gap by Marty Neumeier
Brands are powerful symbols that can convey a wide range of emotions and associations. They are not limited to words alone; in fact, they communicate through every element of their design. This includes everything from their logo and packaging to the colors, fonts, and imagery they use. Each of these elements plays a crucial role in shaping how a brand is perceived by consumers.
Design is a language in itself, one that can speak to people on a subconscious level. When done right, design can evoke feelings of trust, reliability, and quality. It can also differentiate a brand from its competitors and create a lasting impression in ...
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