People buy into the why, not the what from "summary" of Start With Why by Readtrepreneur Publishing
The concept of people buying into the "why" rather than the "what" is a crucial idea that can make or break a business. When a company focuses solely on promoting what they do or what they sell, they are missing out on the deeper connection that can be made by sharing their purpose or reason for existing.
Simon Sinek, in his book "Start With Why," explains that when a company starts with their "why," they are able to attract like-minded individuals who believe in the same core values. This creates a loyal following of customers who are not just buying a product or service, but are buying into a larger vision or mission.
By communicating the why behind a company's actions, they are able to tap into the ...
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