Emphasize the importance of being remarkable from "summary" of Purple Cow by Seth Godin
In a crowded marketplace where consumers are bombarded with countless options, it is crucial for a product or service to stand out in order to capture attention and create a lasting impression. The key to achieving this is by being remarkable, by being truly different and remarkable in a way that is impossible to ignore. Being just good or average is no longer enough in today's competitive landscape. To succeed, a product must be exceptional, it must be a purple cow in a field of monotonous brown cows. By emphasizing the importance of being remarkable, businesses can differentiate themselves from their competitors and attract a loyal following of customers who are drawn to the unique qualities of their offering. This concept challenges the traditional notion of marketing where companies would simply create a product and then try to sell it to as many people as possible. Instead, the focus shifts to creating something remarkable that naturally generates buzz and wor...
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