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Influence starts with genuine care for others from "summary" of The Art of Persuasion by Bob Burg

Building authentic relationships is at the heart of effective persuasion. When individuals approach others with true concern, a connection forms that transcends mere transactional interactions. This foundation of care fosters trust, making people more receptive to ideas and suggestions. When someone feels valued and understood, they are more likely to engage openly. This mutual respect creates an environment where dialogue flourishes, allowing for a deeper understanding of needs and motivations. Listening actively to others, demonstrating empathy, and validating their feelings become essential components of this process. A genuine interest in the well-being...
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    The Art of Persuasion

    Bob Burg

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