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Determining the audience's motivations is a crucial step in persuasion from "summary" of Pnl + Persuasao by Juan Carlos Naranjo Alcega, Ph.D,Dr Juan Carlos Naranjo Alcega Ph D,Ana Sofia Merlini de Castro Ferrao
Understanding the motivations of your audience is essential when it comes to persuading them. By knowing what drives them, you can tailor your message in a way that resonates with their desires and interests. This deep understanding allows you to craft your argument in a way that speaks directly to their needs and values. When you take the time to uncover what motivates your audience, you demonstrate that you care about their concerns and are invested in finding a solution that meets their needs. This level of empathy and understanding can build trust and credibility, making your audience more receptive to your me...
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