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Asking for the sale is essential in closing deals from "summary" of The Psychology of Selling by Brian Tracy
The most important part of the sales process is the close. It is at this moment that all of your hard work, preparation, and effort come together to create a successful outcome. Without the close, all of the time and energy you have invested in the sales process could be for naught. This is why asking for the sale is absolutely essential in closing deals. When you ask for the sale, you are making a clear and direct request for the customer to make a decision. You are not beating around the bush or hoping that the customer will magically come to the decision on their own. By asking for the sale, you are taking control of the situation and guiding the customer towards a positive outcome. Many salespeople are afraid to ask for the sale because th...
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