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Understand the three levels of the brain for effective persuasion from "summary" of O Código da Persuasão by Christophe Morin,Patrick Renvoise
To persuade effectively, it is crucial to understand the three levels of the brain. These three levels are the new brain, the middle brain, and the old brain. The new brain, also known as the neocortex, is responsible for analytical thinking, decision-making, and language processing. It is where rational thoughts and logical arguments are processed. However, the new brain is not the primary driver of decision-making. In fact, it only plays a small role in the persuasion process. The middle brain, also known as the limbic system, is where emotions are processed. This is the part of the brain that drives decision-making based on feelings and gut reactions. Emotions are powerful drivers of behavior, and tapping into the middle brain is essential for successful persuasion. By appealing to emotions such as fear, desire, or pleasure, you can influence people's decisions and actions. The old brain, al...
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