The industry relies on addiction to drive sales from "summary" of Salt Sugar Fat by Michael Moss
The processed food industry doesn't just want us to buy their products; they want us to keep coming back for more. To achieve this goal, they rely on a simple but powerful strategy: addiction. By carefully engineering their products to hit the perfect combination of salt, sugar, and fat, they create irresistible flavors that keep us hooked. These ingredients trigger our brain's pleasure center, leading us to crave more and more. The industry knows that if they can get us addicted to their products, we'll become loyal customers who keep buying their foods over and over again. To make sure we stay hooked, they employ a team of food scientists whose sole job is to find the optimal levels of salt, sugar, and fat that will keep us coming back for more. These scientists use a mix of cutting-edge technology and old-fashioned trial and error to create foods that hit the perfect "bliss point" - the precise level of these ingredients that maximizes our pleasure and desire for more. But the industry doesn't stop there. They also use sophisticated marketing techniques to promote their addictive products and drive sales. From eye-catching packaging to clever advertising campaigns, they know how to grab our attention and make us crave their foods. They target vulnerable populations, such as children and low-income communities, who are more susceptible to addiction and less able to resist the industry's tactics. In the end, the industry's reliance on addiction to drive sales comes at a cost - our health. The excessive consumption of salt, sugar, and fat in processed foods has been linked to a host of health problems, including obesity, diabetes, and heart disease. By prioritizing profits over public health, the industry perpetuates a cycle of addiction and disease that harms us all. The only way to break free from this cycle is to become more aware of the industry's tactics and make informed choices about what we eat.
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