Positioning is important to differentiate a product or service in the market from "summary" of Principles of Marketing by Dr. Pardeep Kumar
Positioning plays a crucial role in the success of a product or service in the market. It is essential to create a distinct image of the offering in the minds of the target customers. By effectively positioning a product or service, companies can differentiate themselves from competitors and stand out in a crowded marketplace. This differentiation helps in capturing the attention of consumers and persuading them to choose the offering over other options available to them. A well-thought-out positioning strategy allows a company to communicate the unique value proposition of its product or service to the target audience. It helps in creating a perception of the offering that resonates with the needs and desires of potential customers. This perception influences the purchasing decisions of consumers and drives them towards choosing the company's product or service over those of competitors. By positioning their offering effectively, companies can establish a competitive advantage and attract a loyal customer base. Furthermore, p...
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