Market research helps gather insights about customers and competitors from "summary" of Principles of Marketing by Dr. Pardeep Kumar
Market research is an essential tool for businesses looking to understand their customers and competitors. By gathering data and insights through various research methods, companies can gain a better understanding of consumer preferences, behaviors, and needs. This information is crucial for developing effective marketing strategies that resonate with the target audience. One of the key benefits of market research is the ability to gather insights about customers. By collecting data on demographics, psychographics, and buying behaviors, businesses can create detailed customer profiles that help them tailor their products ...
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