Monitor and measure response rates from "summary" of Permission Marketing by Seth Godin
To truly understand the effectiveness of your marketing efforts, it is crucial to monitor and measure response rates. This means keeping a close eye on how your audience is engaging with your messages and campaigns. By tracking response rates, you can gain valuable insights into what is resonating with your audience and what is falling flat. Monitoring response rates allows you to see which strategies are working and which ones need adjustment. It provides you with real-time feedback on the impact of your marketing efforts, allowing you to make informed decisions about where to allocate resources and how to refine your approach. Measuring response rates also enables y...
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