Ethical marketing practices build trust with customers from "summary" of Principles of Marketing by Dr. Pardeep Kumar
Ethical marketing practices are crucial for establishing trust with customers. When companies engage in ethical behavior, they demonstrate their commitment to honesty, transparency, and integrity. This, in turn, helps to build a positive reputation and create a bond of trust with consumers. Customers today are more discerning than ever before. They are wary of companies that engage in deceptive or unethical practices. By contrast, when customers see a company consistently acting in an ethical manner, they are more likely to trust that company and feel confident in doing business with them. Ethical marketing practices also help to different...
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