Use customer feedback to inform your content decisions from "summary" of They Ask You Answer by Marcus Sheridan
One of the most powerful tools a business can use when creating content is customer feedback. By listening to what your customers are saying, you can gain valuable insights into their needs, desires, and pain points. This information is crucial in informing your content decisions and ensuring that you are producing material that resonates with your target audience. Customer feedback can come in many forms, including reviews, comments, and direct messages. By analyzing this feedback, you can identify common themes and trends that can help guide your content strategy. For example, if multiple customers are asking the same question about your products or services, this could be a sign that you need to create content that addresses this topic in more...
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