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Consumers are drawn to brands that evoke positive emotions from "summary" of Neuromarketing by Patrick Renvoise,Christophe Morin
The emotional brain plays a critical role in influencing consumer behavior, as it is responsible for processing feelings and emotions associated with brands. When consumers experience positive emotions towards a brand, they are more likely to develop a strong connection and attachment to it. This emotional connection can lead to increased brand loyalty and purchase intent. Brands that are able to evoke positive emotions in consumers are perceived more favorably and are more likely to stand out in a crowded marketplace. Positive emotions such as happiness, joy, and excitement can create a memorable and enjoyable experience for consum...
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