Building trust is crucial in turning strangers into customers from "summary" of $100M Leads: How to Get Strangers To Want To Buy Your Stuff by Alex Hormozi
Trust is the foundation upon which all successful relationships are built. In the world of business, this principle is no different. When it comes to turning strangers into customers, building trust is absolutely crucial. Without trust, potential customers are unlikely to make a purchase. Why would they? After all, they have no reason to believe in the promises you are making about your product or service. Trust is the key that unlocks the door to conversion. So, how do you go about building trust with strangers? The answer lies in establishing credibility. This means demonstrating to your potential customers that you are a reliable and trustworthy source. One way to do this is by providing social proof. Social proof comes in many forms, such as testimonials, case studies, and reviews. By showing potential customers that others have had positive experiences with your product or service, you are building credibility and, in turn, trust. Another important asp...
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