Segmentation helps target specific customer groups from "summary" of Principles of Marketing by Dr. Pardeep Kumar
Segmentation is a crucial marketing strategy that involves dividing a broad market into smaller, more manageable segments based on certain characteristics or criteria. By doing so, businesses can identify specific customer groups with similar needs, preferences, and behaviors. This allows companies to tailor their marketing efforts to meet the unique requirements of each segment, increasing the likelihood of success. One of the key benefits of segmentation is that it helps companies target specific customer groups more effectively. Rather than trying to appeal to the entire market with a one-size-fits-all approach, businesses can concentrate their resources on the segments that are most likely to respond positively to their products or services. This targeted approach allows companies to optimize their marketing effort...
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