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Connecting with your audience on an emotional level is powerful from "summary" of Oratória by Paulo Mori
To effectively communicate with your audience, it is essential to establish an emotional connection. When you connect with your audience on an emotional level, you have the power to evoke strong feelings and create a lasting impact. By appealing to their emotions, you can inspire them, persuade them, and move them to action. Emotions play a significant role in the way people receive and process information. When you tap into their emotions, you can capture their attention and make your message more memorable. Your audience is more likely to remember how you made them feel than the specific details of what you said. This emotional resonance can leave a lasting impression and influence their thoughts and behaviors l...
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