Public visibility can increase the likelihood of adoption from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
When people observe others using a particular product or service, they are more likely to adopt it themselves. This phenomenon is known as social proof, where individuals are influenced by the actions of others around them. Seeing someone else engaging with a brand or product can make it seem more desirable and increase the likelihood of adoption.
Public visibility plays a significant role in this process. When a product or service is visible to a wide audience, it increases the chances of social proof in action. For example, when a new restaurant opens in a popular location and attracts a large crowd, passersby are more likely to assume that the food must be good because so many people are already enjoying it. This visibility creates a sense of FOMO (fear of m...
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