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Influence tactics: sway opinions and behaviors from "summary" of Gatilhos mentais by Gustavo Ferreira
Influence tactics are powerful tools that can be used to persuade others to adopt a certain point of view or to change their behavior. These tactics are often employed in marketing, sales, politics, and everyday interactions to sway opinions and behaviors in a desired direction. One common influence tactic is the use of social proof, which involves showing people that others have already accepted a certain idea or behavior. When individuals see that a large number of people are doing something, they are more likely to follow suit. This tactic plays on our natural tendency to conform to the actions of others. Another effective influence tactic is reciprocity. People have a strong urge to repay others for favors or gifts, even if they did not ask for them. By g...
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