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Balance between novelty and familiarity is vital from "summary" of The Creative Curve by Allen Gannett

The delicate interplay between novelty and familiarity is a crucial component in the realm of creativity. Striking the right balance between these two elements can mean the difference between a forgettable creation and a groundbreaking innovation. Novelty, with its freshness and originality, has the power to catch the attention of an audience and pique their curiosity. It is the spark that ignites the creative process, pushing individuals to think outside the box and explore uncharted territory. On the other hand, familiarity serves as a foundation upon which new ideas can be built. It provides a sense of comfort and recognition that allows individuals to connect with a creation on a deeper level. Familiar elements act as guiding lights, leading the audience through the unfamiliar terrain of novelty and helping them make sense of the new information presented to them. Without this an...
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    The Creative Curve

    Allen Gannett

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