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Understanding human psychology is essential in persuasion from "summary" of O Poder Da Persuasão by Robert B. Cialdini
To be successful in persuading others, it is crucial to have a deep understanding of human psychology. By understanding how people think and behave, you can tailor your persuasion strategies to be more effective. This knowledge allows you to tap into the subconscious triggers that influence decision-making, making your arguments more compelling and persuasive. One important aspect of human psychology to consider is the principle of social proof. People are more likely to be persuaded by something if they see that others are doing it as well. By leveraging this principle, you can create a sense of consensus and make your argument...
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