Building trust is crucial in persuasion from "summary" of How to Influence People and Become A Master of Persuasion by Clark John
Building trust is the cornerstone of successful persuasion. Without trust, your ability to influence others is severely limited. Think about it - why would someone listen to you or agree with you if they don't trust you? Trust is the foundation upon which all successful relationships are built, including those in the realm of persuasion. When you are trying to persuade someone, whether it be a friend, a colleague, or a potential client, trust is essential. People are more likely to be swayed by someone they trust, someone they believe has their best interests at heart. If you can establish trust with the person you are trying to persuade, you are already halfway to achieving your goal. Building trust is not something that happens overnight. It takes time and effort to cultivate a t...
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