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Building credibility through expertise and integrity from "summary" of Manual de persuasão do FBI by Marvin Karlins ,Jack Shafer
The key to persuading others is to establish yourself as a credible source of information. One way to do this is by demonstrating expertise in your field. People are more likely to trust someone who is knowledgeable and experienced in a particular subject. By showcasing your skills and know-how, you can build credibility and earn the trust of your audience. Another important aspect of credibility is integrity. This means being honest, ethical, and reliable in your interactions with others. Peopl...
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