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Using the power of reciprocity to persuade from "summary" of Manual de persuasão do FBI by Marvin Karlins ,Jack Shafer
Reciprocity is a powerful tool in the art of persuasion. When you give something to someone, they feel obligated to give something back in return. This principle is deeply ingrained in human psychology and can be used to influence others to act in your favor. By providing a small gesture or favor to another person, you are creating a sense of indebtedness that can be leveraged to gain their compliance or agreement. The key to effectively using reciprocity as a persuasive tactic is to be genuine in your actions. People can sense when someone is being insincere or manipulative, so it is important to approach the situation with honesty and authenticity. By genuinely offering help or support to another person, you are more likely to receive a positive respo...
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