Establishing authority can increase credibility from "summary" of Influence, New and Expanded by Robert B Cialdini
Establishing authority can significantly enhance one's credibility in the eyes of others. When individuals perceive someone as an authority figure, they are more likely to trust and believe in the information that person presents. This phenomenon occurs because authority figures are seen as possessing expertise and knowledge in their respective fields. As a result, their words carry more weight and influence compared to those of individuals without established authority. In various studies and experiments, researchers have consistently found that individuals are more likely to comply with requests or follow advice from authority figures. This compliance is rooted in the belief that authority figures have a deeper understanding of the subject matter and can therefore provide more accurate and reliable information. This trust in authority figures can lead to increased credibility and influence in interpersonal interactions. One key factor i...
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