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People are more likely to be persuaded by messages that resonate with their values from "summary" of Influence by Robert B. Cialdini, PhD
The principle of resonance suggests that individuals are more inclined to be swayed by arguments that align with their personal beliefs and values. When a message resonates with our values, it feels right to us, making us more likely to accept it as true or convincing. This phenomenon is rooted in our desire for consistency between our beliefs and actions. Messages that resonate with our values are more persuasive because they tap into our fundamental need to maintain internal harmony. When a message aligns with our values, it reinforces our sense of identity and self-concept. This alignment creates a sense of congruence that feels satisfying and affirming. As a result, we are more likely to be receptive to ideas that reinforce our existing beliefs and values. The power of res...
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