Framing: presenting information in a certain way from "summary" of Gatilhos mentais by Gustavo Ferreira
Framing is a powerful tool that can be used to influence the way information is perceived by others. By presenting information in a certain way, we can shape how it is interpreted and ultimately guide people towards a particular decision or belief. One common example of framing is the use of positive language to describe a product or service. By highlighting its benefits and desirable qualities, we can create a more favorable impression in the minds of consumers. On the other hand, using negative language or focusing on drawbacks can have the opposite effect, leading people to view the product in a less favorable light.
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