Use language that evokes emotion and creates a sense of urgency from "summary" of Exactly How to Sell by Phil M. Jones
One of the most effective ways to motivate your prospects to take action is to speak in a way that stirs their emotions and compels them to act quickly. By using language that ignites a sense of urgency, you can create a powerful sense of necessity that drives your prospects to make a decision. When you infuse your communication with emotion, you appeal to the human side of your prospects, bypassing their logical defenses and tapping into their desires and fears. This emotional connection makes your message more memorable and impactful, as it resonates with your prospects on a deeper level. To create a sense of urgency, you must choose your words carefully, selecting those that convey a sense of immediacy and importance. By using phrases like "limited time offer," "act...
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