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Neuromarketing can inform pricing strategies and promotions from "summary" of Neuromarketing by Patrick Renvoise,Christophe Morin
Understanding how the brain reacts to pricing strategies and promotions is crucial for businesses looking to optimize their marketing efforts. Neuromarketing provides valuable insights into consumer decision-making processes, allowing companies to tailor their pricing strategies and promotions based on neurological responses. By utilizing techniques such as neuroimaging and biometric measurements, businesses can gain a deeper understanding of how consumers perceive pricing and promotions at a subconscious level. This knowledge can help companies determine the most effective pricing strategies to maximize sales and profits. Neuromarketing al...
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