Summary of Exactly How to Sell

Exactly How to Sell by Brian Tracy is a comprehensive guide to mastering the art of selling. It provides practical tips and techniques for finding leads, understanding buyers, making effective presentations, raising objections, closing the sale, and working in teams. Drawing from decades of direct sales experience, Brian Tracy takes a step-by-step approach to the art of selling, from preparing to make the sale and building rapport with customers to making the offer and handling objections. He also emphasizes the value of qualifications, integrity, and customer service in building a successful sales career. With this book, readers will be developing the self-confidence and skill necessary for success in sales.