Triggering emotions can lead to action from "summary" of Influence, New and Expanded by Robert B Cialdini
One of the key factors that can drive people to take action is the triggering of powerful emotions. When individuals are emotionally stirred up, they are more likely to act in ways that may not be rational or carefully considered. This phenomenon is based on the principle that emotions can override logic and reason, leading individuals to make decisions based on their feelings rather than a logical evaluation of the situation. Emotions have a strong influence on our behavior because they can tap into our instincts and primal drives. When we experience strong emotions such as fear, anger, or excitement, our bodies go into a state of heightened arousal, preparing us for fight or flight. In this state, we are more likely to act impulsively and reactively, rather than thoughtfully and strategically. Marketers and advertisers h...
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