Repetition of key messages is key to reinforcing frames from "summary" of Don't Think of an Elephant! by George Lakoff
The key to reinforcing frames is repetition. When you repeat a message, you are strengthening the neural circuitry in the brain. This is important because the more a neural circuit is activated, the stronger it becomes. It's like exercising a muscle - the more you work it, the stronger it gets. Repetition is crucial because it helps to solidify a particular frame in the minds of the audience. Frames are mental structures that shape the way we perceive the world. By repeating key messages, you are essentially reinforcing these frames and making them more resistant to challenge. In order for repetition to be effective, it needs ...
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