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Successful designs cater to human emotions from "summary" of Emotional Design by Don Norman

Designs that are successful are those that take into account the emotional response they evoke in humans. This is because emotions play a crucial role in how individuals perceive and interact with the world around them. When a design is able to tap into these emotions, it has a better chance of resonating with its audience and creating a meaningful connection. One key aspect of successful design is simplicity. A simple design is often more appealing to users because it is easier to understand and navigate. By keeping a design straightforward and uncluttered, designers can create a more seamless user experience that is likely to elicit positive emotions from the user. In addition to simplicity, clarity and coherence are also essential components of successful design. A design that is clear and coherent is one that effectively communicates its purpose and function to the user. When users are able to easily grasp the intended message of a design, they are more likely to form a positive emotional connection with it. Logical sequencing is another important factor to consider in design. By organizing information in a logical and intuitive m...
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    Emotional Design

    Don Norman

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