Summary of Emotional Design

Emotional Design: Why We Love (or Hate) Everyday Things is a book by Donald A. Norman, a cognitive scientist and user experience designer. In it, Norman argues that the most successful products and services are not merely functional, but emotionally engaging as well. The book explores three levels of design; visceral, behavioral and reflective, and how they play a role in creating meaningful relationships between people and the products or services they use. Norman examines how design decisions affect the emotions of users and how successful products often elicit an emotional response from their users. The book contains numerous examples from a variety of industries and explores the potential for design to create meaningful connections between people and technology. In the end, Norman provides a framework for understanding and designing products and services that evoke positive emotions in their users.